Recruitment attorney Mike Evers advises corporations to make use of LinkedIn’s newsfeed features. The platform’s newsfeed helps supplement networking and boosts awareness of an attorney’s profile to potential employers. Evers suggests that a company’s LinkedIn newsfeed should feature posts of positive news from the company, legal developments from the industry and helpful tips for the community.
Additionally, an attorney could post about professional victories, milestones or personal interests. But don’t be shy about dropping in personal posts that speak to your professional victories, milestones, or even personal interests.
“Inject humor and humility when possible,” Evers writes. “It’s ok to show who you are on LinkedIn. And in fact, doing so in an interesting way is how you maximize this platform.”
Users can also add photos, graphs or links to increase engagement with the post. Aside from steering away from politics, Evers doesn’t give hard and fast rules about posts, but advises users to “trust your gut” when it comes to frequency of posts. Aside from posting, users can also use LinkedIn to form a network by connecting with other users and colleagues. It’s a simple way to stay in touch or connect with others in the industry.
Are you interested in how LinkedIn’s newsfeed can benefit your career? Read more in this law.com article.
